The great and almighty HOMER!
A couple screen grabs from the Sandwich Video. Its really a slideshow, but by playing the pics back at 30 frames per second their is the illusion that its moving. Making the video was kinda fun, but the perfectionist in me still isnt quite happy with the way it turned out just yet. Their is suposto be elements of design somewhere in there but didnt really work out. On a personal note… it was a kick ass sandwich.
Side by side of the original image, and one with adjusted brightness and contrast. More dramatic shadows were added with the dodge and burn tool, and the whole image was cropped to create a different composition. By playing with a couple of those simple tools I was able to change the feel from a ordinary road to a more dark, intimidating scene.
Now that the olympics are over we’re free to trash talk the logo without being ‘unpatriotic’. Its my opinion the 2012 London Olympic logo was a poor design choice. Unless your a well established company like Nike or Facebook (who have enormous advertising) a logo almost always needs to be easily interpreted to be successful. The random, different shapes, and bright colors do catch the eye, but it is difficult to actually ‘read’ the numbers as 2012. It was made even worse when the logo was shown on TV because it often was near other designs from the station or sponsors that would stand out more. Sure, its unique and creative, but less is often more. Especially if the design is to be seen by such is large and cross cultural audience. Something simpler and legible would probably have been more powerful and communicated better. Its ok, they’ll get another chance in four years.
Fair warning: I love being cynical. Not to say i just like to talk sh*t about everything, just that positive criticism can be a useful tool. Plus is fun…